A casino is a magical place, filled with flashy decor, clinking slot machines and that intoxicating rush of excitement. Whether playing your luck at blackjack, testing the strength of your bankroll at poker or simply trying to get your groove on in a karaoke bar, you are never sure what kind of thrill will be around the corner.

Casinos are business and, just like any other business, they have a model in place designed to ensure profitability. This model is based on the house edge and variance of each game and, unfortunately for players, it means they will lose money over time.

Something about gambling inspires people to cheat, steal and scam their way to a jackpot. Casinos spend a large amount of time, effort and money on security to make sure that doesn’t happen.

The lighting in a casino is carefully controlled to trick the eye, making it hard to tell what hour of the day or night it is. This is a tactic to distract the gambler from realizing that they are losing money hand over fist. Many casinos also take the sting out of losses by changing your cash into colorful little discs that look just like money, disassociating the gambling from spending real dollars.

Casinos are not just about gaming; they often offer luxurious hotel rooms, cutting-edge technology, flexible event and entertainment spaces and delicious restaurants. Cvent’s Event Marketing solutions are a perfect fit for casino marketers because they help them target group business from similar hotels and destinations, providing top exposure to planners when they’re searching for the solutions your casino offers.