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Marketing Like a Casino

Casino is arguably the greatest film ever made about organized crime and gambling. Scorsese’s use of violence is over-the-top, but the characters and events depicted are true to life. De Niro’s performance as Sam Rothstein and Sharon Stone’s blonde hustler Ginger McKenna are nothing short of brilliant. Joe Pesci is perfectly cast as Rothstein’s enforcer Santoro, a man whose menace far exceeds his small frame.

Modern casinos are choosier about who they let gamble, and focus their attention on high rollers who spend large sums of money. These gamblers are given “comps” such as free hotel rooms, meals and tickets to shows. They are also able to play in special high roller rooms, which can be separate from the main casino floor.

In addition to table games and slot machines, casinos have other popular options such as poker, blackjack and roulette. These games require some level of skill and strategy, but the thrill of winning and the possibility of a big payout keeps players coming back.

In addition to the gaming floor, a casino may have other amenities such as a luxury hotel, cutting-edge technology, flexible event and entertainment spaces, and award-winning restaurants. Targeting these unique features in your marketing is a great way to bring new customers to the casino. Consumers almost always trust each other more than they do your brand, so focus on leveraging positive reviews and testimonials from current and past guests. You can do this by displaying them on your website and social media.