Casinos are jam-packed with games that test your mettle and give you a shot at a big win. But there’s a lot more to them than that. They’re social spaces where champagne glasses clink, and locals and tourists mingle, creating a vibrant buzz that’s hard to replicate at home. They’re places where players can take a break from their stressful workdays to relax and play a game that requires a different kind of skill.

Casino isn’t about good and bad guys, but it is about greed and corruption. The movie lays out an intricate web of mafia-controlled Las Vegas gambling with tendrils that reach politicians, Chicago mob families, and even the Midwest mafia. It’s a fascinating look at the history of Vegas and how the mob eventually lost control of the city to huge gambling corporations.

While Casino isn’t a love letter to the old days of Vegas, Scorsese’s film does convey some nostalgia and a sense of loss for a time that will never come back. The movie is also rife with hellacious violence, including a torture-by-vice sequence that includes popped eyeballs and a sound-designed baseball bat beating that had to be trimmed for an NC-17 rating.

In addition to gaming, casinos are often perfect venues for weddings, business meetings, corporate retreats, group luncheons, and family reunions. Your casino marketing strategies should include messaging and targeting for events and group business. And consider adding VR and AR offerings that will let your guests experience casino environments from the comfort of their homes or while traveling.