The thrill of the rush is one of the biggest draws to casinos. The adrenaline from a win keeps players coming back for more, and the suspense of waiting for the next spin or card puts them on edge. Then there are the food and drinks, entertainment and hotels that make the casino an attractive destination. All of these things work together to create the right emotional response, and it’s important for marketers to understand how they can double down on those feelings to improve marketing results.

Despite the fact that gambling is not really about winning or losing, there’s still no such thing as a sure bet. Each game has a built-in mathematical expectancy that ensures the house wins every single time. That’s why casinos offer big bettors extravagant inducements like free spectacular entertainment, luxury transportation and elegant living quarters. They also subsidize lesser bettors with reduced-fare transportation, complimentary food and drink while playing and free casino play.

With a little planning, your casino can become more than just a gaming destination for its guests. For example, many casinos are perfect for events and group business. By implementing targeted search ads on Cvent, you can boost your exposure to event planners searching for venues in sister markets and adjacent areas. This can help you earn a share of the pie that would be otherwise going to competitors. This is just one of the many ways that you can use data and technology to drive new customers and maximize profits for your casino.