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Casino – Promoting a Positive Image for Casinos


The movie Casino takes viewers inside the world of gambling. This epic crime drama explains how the mob lost control of a city that was minting billions in profits. It also shows how casinos reinvented themselves after the mobsters left and big gambling corporations took over the desert city.

The film reveals the tangled web of corruption that centered on a small group of mobsters, whose tendrils reached into politics, unions and even other mob families. It also shows how real estate investors and hotel chains with deep pockets bought out the mafia members and began operating casinos without the taint of organized crime.

Modern casinos are a complex blend of entertainment and security. Security begins on the floor, where employees watch games and patrons closely for signs of cheating. Dealers look for blatant palming or marking cards, and they note any patterns in betting that could signal a change in strategy. Pit bosses and table managers have a more sweeping view of the tables, looking for any suspicious gamblers.

Gamblers are also rewarded for their play by comps, or free goods and services. These include meals, rooms and tickets to shows. Some casinos even offer limo service and airline tickets to their top players. It is important for casinos to create a positive image in the community, so they may continue to operate. To do so, they must promote a positive view of their business through their advertising and other marketing materials.