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Casino – How Casinos Manipulate Gamblers


Casino is an epic movie in many ways. It lays bare the web of corruption that pervaded the gambling mecca of Las Vegas during the mobster era, with tendrils reaching to politicians, Teamsters unions, the Chicago mafia and even the Midwest mob based out of Kansas City. It also shows how huge gaming corporations essentially took over the city. The film is a history lesson and is Scorsese at his best.

Casino explains how casinos manipulate gamblers to keep them coming back again and again. This is accomplished by using reinforcers, which are anything that increases the probability that a desired behavior will occur again in the future. For example, a casino will offer loyalty bonuses to its players, and for every wager they place, they earn loyalty points that help them move up membership program tiers with enhanced benefits and rewards. This is a very effective way to keep players in the game and increase revenue.

Another way that casinos manipulate gamblers is by offering free drinks. This is a known psychological principle that works on the basis that alcohol decreases people’s inhibitions, allowing them to take bigger risks and spend more money. Moreover, casinos know that if gamblers get tipsy, they will make poor decisions, which increases their profits.

Gambling in its various forms has been a part of most societies throughout history, and it continues to be popular all over the world. Its popularity has given rise to a number of different types of games and betting options, including online casino games.